ISSUE FW’26
In our new FW’26 issue, we take you to the south of France and to Renée and Jan’s wedding, which was a celebration of love, friendship and style. We also sit down with Louis Abel founder Jimmy Loutfi for an in-depth interview about how his own wedding rings marked the start of a new chapter in fine jewellery, and look ahead to New York Bridal Fashion Week for the silhouettes, details and ideas that will set the tone for the coming season.
Rings & Jewellery
Jewellery by Jenny – unique wedding and engagement rings crafted with exceptional artistry
Unique wedding and engagement rings handcrafted by master goldsmith Jenny Fors Gentele. Personalised craftsmanship, CAD design and timeless quality.

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BRÖLLOPSGUIDENPhoto:
Jewellery by jennyJewellery by Jenny – unique wedding and engagement rings crafted with exceptional artistry. A family of goldsmiths spanning generations, with a focus on personalised pieces.
Behind Jewellery by Jenny is master goldsmith Jenny Fors Gentele. She is a third-generation goldsmith in a family where the craft has been practised for over two centuries. Even as a child, she spent a great deal of time in her father’s workshop, where materials, tools and working processes became a natural part of everyday life. This early exposure to the trade laid the foundations for the design language and technical skill that characterise her work today. After training at the goldsmiths’ school in Mjölby, an apprenticeship at both the family business and with goldsmith Eddie Eng, and several years with the court jeweller W.A. Bolin, Jenny chose to devote herself fully to her own business. Holding both a journeyman’s and a master’s certificate, she now runs Jewellery by Jenny with a clear focus on quality, design and long-term value.
Jewellery created to be worn over time
Jewellery by Jenny works with a clean and timeless aesthetic, where every piece of jewellery is designed with careful consideration of both style and function. Here, unique wedding and engagement rings are created to order, as well as personalised jewellery for everyday wear and life’s special occasions. All jewellery is handmade in our own workshop using traditional craftsmanship techniques. At the same time, modern CAD technology is used to visualise the design at an early stage. Photorealistic sketches make the design process clear and reassuring, ensuring that the customer and the goldsmith share a common vision of the final result even before production begins.
Create your own wedding ring
A wedding ring should not only be beautiful; it should also be durable enough to be worn every day for many years. At Jewellery by Jenny, wedding rings are crafted with a focus on both durability and aesthetics. Together with the master goldsmith, you’ll be involved in the entire process, from the initial idea to the finished ring. You choose the materials, shape, finish and any gemstones, with professional guidance on what works best over time, both practically and visually.

Engagement rings with meaning and history
All engagement rings are made to order and tailored to your style, budget and personal preferences. Jewellery by Jenny works with red gold, yellow gold, rose gold, white gold and platinum. All precious metals are recycled, which is a conscious choice from an environmental perspective. It is also possible to reuse older jewellery through remodelling or remelting. In this way, sentimental value and history can live on in a new engagement ring. Gemstones and diamonds are selected with great care and visualised using CAD before production to ensure the design is exactly as desired.
Craftsmanship with a distinctive signature

1+6 Princess
This ring is a combination of a solitaire ring and a wedding band, available in 18 carat white gold, rose gold and platinum.
All jewellery from Jewellery by Jenny bears the company’s design hallmark in the form of a butterfly, which also features in the logo. It symbolises the personalised craftsmanship behind each piece of jewellery and the balance between tradition and modern technology that permeates the business.
For those wishing to explore further, there is also Jewellery by Jenny’s jewellery blog, where Jenny shares her knowledge of the goldsmith’s craft, various techniques, styles and trends, interspersed with examples from her own workshop.
Contact Jewellery by Jenny:
073 – 526 16 31
jenny@fors.org
Written by:
BRÖLLOPSGUIDENPhoto:
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