ISSUE FW’26
In our new FW’26 issue, we take you to the south of France and to Renée and Jan’s wedding, which was a celebration of love, friendship and style. We also sit down with Louis Abel founder Jimmy Loutfi for an in-depth interview about how his own wedding rings marked the start of a new chapter in fine jewellery, and look ahead to New York Bridal Fashion Week for the silhouettes, details and ideas that will set the tone for the coming season.
William Värnild – Love, make-up & magic at the wedding
Podcast

William Värnild on love, his career journey and the secrets behind perfect wedding make-up
In this week’s episode of Bröllopsguiden, Johannes welcomes the legendary make-up artist William Värnild to our new studio!
William openly shares insights into his life behind the scenes in the world of weddings. He talks about his own dream wedding on Djurgården, his love for his husband, his nerves ahead of the proposal in Sri Lanka, and how the pandemic changed everything. We also hear about ‘little William’ from the small town who followed his passion against all odds – and his journey to becoming one of Sweden’s most sought-after make-up artists.
The conversation offers both laughter and emotion as William reflects on perfection, love, authenticity and the importance of daring to let go of control – both in life and on your wedding day.
He also reveals his top tips for wedding make-up, how to book the right artist and why well-groomed brows and fresh lips are all you need.
An inspiring episode brimming with warmth, passion and wedding magic!
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