A ‘Save the Date’ video instead of a card: Catja Lövstrand explains how they did it

Instead, they sent a short film – with music, a good pace and a distinct atmosphere. The result was more personal, more ‘them’, and something the guests actually watch.

Catja explains in the Bröllopsguiden podcast that they knew early on that they wanted to do something digital. Not because they ‘had to’, but because it suited them. A ‘Save the Date’ video creates a different kind of presence to a traditional card: you get movement, atmosphere and music straight away – and guests immediately get a sense of what sort of wedding is in store.

A simple idea that became very personal

The concept was based on their story and where they’re from. Catja grew up in Sigtuna (north of Stockholm) and Adde is from Tyresö (south of Stockholm). The film became a little story in which they “run towards each other” and meet in Humlegården, right in the city centre.

Sent to the guests first – then posted on Instagram

The film was first sent to the guests with a short message. Once they knew everyone had received it, they also posted it on Instagram. A clever approach if you want guests to feel they’re getting something ‘first’, whilst still being able to share the inspiration afterwards.

A bonus: they were able to keep costs down as they had the help of a friend who can film and edit – rather than spending money on printed materials that often just end up in a drawer (or in the bin).