ISSUE FW’26
In our new FW’26 issue, we take you to the south of France and to Renée and Jan’s wedding, which was a celebration of love, friendship and style. We also sit down with Louis Abel founder Jimmy Loutfi for an in-depth interview about how his own wedding rings marked the start of a new chapter in fine jewellery, and look ahead to New York Bridal Fashion Week for the silhouettes, details and ideas that will set the tone for the coming season.
Flowers
What should you bear in mind when it comes to flowers for your wedding?
When it comes to choosing flowers for the bridal bouquet and other arrangements, we believe you should bear in mind the season. That way, you’ll get the best value for money and the highest quality. Which flowers should you choose?

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An interview with Vackra Bröllop
Here at Vackra Bröllop and Events, we love creating magical moments together with our bridal couples.
What should you bear in mind when it comes to flowers for your wedding?
When it comes to choosing flowers for the bridal bouquet and other arrangements, we think you should choose flowers based on the season. That way, you get the best value for money and the highest quality.
Which flowers should you choose?
First and foremost, we think you should choose flowers that are in season, but also flowers that are the right colour and shape to suit the bride and groom’s own style and aesthetic. If the bride and groom are also ordering floral arrangements of some kind, such as a bridal arch, it’s a good idea to choose flowers that are particularly hardy and long-lasting.
What are the trends for different seasons?
Every season has its own trends. As spring begins, we see light and fresh bouquets featuring various types of spring flowers. Ranunculus and anemones are two favourites that we at Vackra Bröllop see as very popular choices. During a classic summer season, bridal bouquets feature light pastels, garden roses, lilies of the valley, peonies and fragrant sweet peas. In autumn, we love to see a lovely mix of slightly darker and deeper colours, with vibrant dahlias and a wonderful variety of twigs bearing berries and rose hips, which add their own special touch to both bridal bouquets and other floral arrangements. During the winter season, we might instead see bouquets in white and green, but also with a touch of burgundy, a deep wine-red colour.
Are different themes and colours always possible, regardless of the season?
Anything is possible, but of course it’s also a question of price when it comes to flowers for different seasons. Two very popular flowers that bloom during a specific season are lilies of the valley and peonies. We have many bridal couples who want lily of the valley in June/July, and it’s usually possible to get hold of them, but they’re so much more expensive than if you were to buy them in May when they’re in season. Peonies are a summer classic and go up in price immediately after the season ends.
What’s trending right now in bridal bouquets and table decorations?
Over the last two years, a major trend has been wild, bohemian and untidy bridal bouquets, where greenery has taken centre stage. What we’re seeing this year is that the greenery is taking a back seat, allowing the blooms to take centre stage. We’re also seeing that bouquets which appear ‘elongated’ and more sprawling are very popular. It’s perfectly fine for them to be a bit playful, and it’s absolutely fine for the flowers to hang freely, creating that natural feel. The tables are decorated with small vases – either in large numbers or just a few here and there – with simple flowers adorning the table. Stylish, simple and affordable.
PHOTO//JENNY DRAKENLIND
How much does it cost?
Bridal bouquets can be made to suit all budgets. Prices range from a couple of hundred to several thousand kronor. It all depends on the bride and groom’s wishes and requirements. We always recommend booking a consultation, during which we’ll go through the prices, amongst other things.
How long before the wedding should we get in touch?
We recommend that you contact us around six months before the wedding. We also accept bookings at shorter notice, but we’d prefer to receive your order no later than two months before the wedding. This is so that we have time to order the flowers the bride and groom have chosen.
Do you create trial arrangements ahead of the wedding day?
When we book a consultation with our prospective bridal couples, we always recommend that they send a couple of inspirational images of their vision for the flowers. When the couple come to the shop to meet Anine, she always selects flowers in colours and shapes based on their vision and preferences. We do this because there’s such a big difference between seeing the flowers in real life and in a photo. It’s very much appreciated!
What is the average cost of a floral arrangement for a wedding?
If you’re talking about a complete package, we’d say around 15,000–20,000 SEK. However, for a single arrangement – such as a table centrepiece, a bridal arch arrangement, and so on – we’d say the cost starts from 1,000 SEK and upwards, depending entirely on what the bride and groom would like.
How are the flowers delivered? Do you set up the arrangements on site?
We deliver our flowers ourselves and also hand them over personally to the bride and groom. We decorate on site according to the couple’s wishes, and we always check in with them the day before the wedding to ensure everything runs smoothly on the big day, both for delivery and decoration!
How do you ensure the flowers stay fresh and look fantastic throughout the whole wedding?
If we deliver the flowers the day before, we’d prefer them to be stored in a fridge for the best possible longevity. This is especially important if the venue itself is warm. If the flowers are left out overnight, there’s a greater risk that they’ll absorb all the water more quickly and therefore wilt more easily.
Do you have any tips for all the brides and grooms out there?
Plan well in advance and gather plenty of inspiration! Book a consultation – that way, we can help you in the very best way possible and you’ll benefit from our expertise. Choose the right flowers for the season. Be bold! Dare to step outside what you see on Pinterest; dare to use colour in both bouquets and arrangements.
Business directory
Do you need help finding suppliers for your wedding? Have a look at our business directory.
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