Efva Attling

A designer for love

Bröllopsguiden IN PARTNERSHIP WITH EFVA ATTLING

Buying a wedding or engagement ring is a big decision. It’s a piece of jewellery that will be worn every day, perhaps even for the rest of your life. And it’s not just about the symbolic value; there’s a huge range to choose from, and you also have to decide on the style, metal, carat and size. But do you really need to think that far ahead? And if so, how on earth are you ever going to choose? Efva Attling has been designing wedding and engagement rings for more than 20 years and, together with her expert team, she shares some useful insights to bear in mind before making your purchase. Efva Attling is one of Sweden’s leading jewellery designers. Since autumn 2018, she has also been a Royal Warrant holder. Her designs are characterised by modern elegance with an edgy twist. Touching people’s hearts has always been important to Efva. She calls her designs “Beauty with a thought”, and each collection has its own unique expression and message. Today, the list of people who wear her rings is long: “I feel proud and honoured to be a designer for love.”

Choosing an engagement ring

The sun streams in through the large shop windows of Efva Attling’s largest concept store on Biblioteksgatan in Stockholm. Soft jazz plays from the speakers, evoking thoughts of New York, and the scent of lilies is delightful. Efva walks up the stairs to the shop’s upper floor. With her are Helena, Soledad and Jenny, who all have daily contact with customers – both in-store and via the website’s customer service. They have worked for the company for many years and have, for the most part, answered every question that arises when buying a wedding ring or an engagement ring. Together, they’ll try to answer some of the most common questions they’re asked; about current trends, simple tips for making the engagement day an extra special memory, and what to consider when choosing something that’s meant to ‘last forever’. Read more here >>

Where craftsmanship meets design

The studio is always a hive of activity. The hammer strikes the metal rhythmically and someone is humming cheerfully. Efva Attling began designing jewellery in her studio on Hornsgatan in Stockholm more than 20 years ago. In the beginning, she did everything herself – every hammer blow, every soldering job and every stroke of the file. But her jewellery quickly became popular, and as demand grew, it simply became unsustainable. Today, Efva has several goldsmiths helping her, all with extensive experience in the trade. New jewellery is created through close collaboration – Efva is responsible for the design and the goldsmiths for the craftsmanship. Buying a wedding or engagement ring can feel daunting if you’ve never done it before. How do you know that the diamonds are conflict-free and of good quality? What do the four Cs mean? And how do you protect yourself against impact damage? Together with her skilled team of goldsmiths, Efva shares knowledge that can be useful before making a purchase. Read more here >>

The inspiration behind the rings

Efva’s interest in design began at an early age. “My grandmother was a seamstress, so I used to draw designs for clothes which she would then sew for me. I think that’s always been a major driving force for me – being able to be myself and express my personality,” she explains. In an otherwise very traditional industry, Efva strives to find what is unique, both in form and message. How does the process work, from idea to finished piece of jewellery? And what is the hardest part of designing a piece of jewellery that is often associated with so many emotions? Efva explains more about the thinking behind the rings here; Read more >>

Efva Attling Stockholm now has nine of its own concept stores, in Stockholm, Gothenburg, Malmö, Helsinki and Espoo in Finland, and more than 200 retailers worldwide. Over the years, Efva has been awarded a number of prizes for her work. The latest in the series is Elle’s Honorary Award, in 2018. The award was presented at the Elle Gala, with the following citation: “A dynamic, unrivalled multi-creator whose stylish designs enhance life’s most important moments. She has created an entire creative universe characterised by love, passion and positive messages. At the same time, she has put Swedish jewellery design on the international map.” See all of Efva’s wedding and engagement rings here >>