ISSUE FW’26
In our new FW’26 issue, we take you to the south of France and to Renée and Jan’s wedding, which was a celebration of love, friendship and style. We also sit down with Louis Abel founder Jimmy Loutfi for an in-depth interview about how his own wedding rings marked the start of a new chapter in fine jewellery, and look ahead to New York Bridal Fashion Week for the silhouettes, details and ideas that will set the tone for the coming season.
Rings & Jewellery
Your guide to the perfect ring – Gold of Sweden
Choosing an engagement or wedding ring can feel like navigating a jungle. Jewellery expert Hanna Waldenström at Gold of Sweden helps you navigate the latest trends and styles – and how to make a sustainable choice.

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An engagement and wedding ring is something you’ll wear for a long time, so it’s important to find a style you’re happy with. That’s why the rings in Gold of Sweden’s collections are designed to stand the test of time – but of course we keep an eye on all the exciting trends that are currently in vogue, says Hanna Waldenström.
Five trends are particularly prominent right now
Unconventional diamond shapes
-For many people, the classic round, brilliant-cut diamond is the obvious choice when it comes to selecting a stone for an engagement ring, but we’re seeing a trend where more and more people are opting for other shapes to give their engagement rings a more personal touch. The shapes gaining the most traction are oval and emerald-cut diamonds, but we’re also likely to see more pear-shaped and navette-cut stones. We are also seeing growing interest in two-stone rings, known as ‘Toi et moi’, often featuring diamonds of different shapes.
Nature as a source of inspiration
– The trend of drawing inspiration from nature remains strong, and we’re likely to see more romantic rings with beautiful details in the future.
The sustainability trend
– Interest in sustainability, the environment and recycled materials also continues to grow and is an important factor for many couples when choosing rings. Choosing rings made from recycled gold is a trend that seems to be here to stay, and we’re also seeing growing interest in the manufacturing process and ensuring it’s carried out sustainably.
Interest in lab-grown diamonds
– Lab-grown diamonds are becoming increasingly popular, and we see no signs that the trend is slowing down – quite the opposite! In terms of price, lab-grown diamonds are significantly cheaper than natural ones, which of course also makes them an attractive option if you’re looking for a larger stone within your budget. Many people also feel that a lab-grown diamond is a better choice for the environment and see the benefits of not contributing to the environmental impact caused by mining. However, it is a contentious issue as to whether lab-grown or natural diamonds have the lowest carbon footprint; the various advocates present widely differing figures regarding how much energy is consumed in the production of a diamond.
Custom designs
– Custom-designed rings are more popular than ever, and we are seeing increased demand for unique and personalised rings.
Gold of Sweden is an online jewellery company, with its roots in genuine craftsmanship.
Tell us – how does the ordering process work with you?
– As a customer, you simply place an order in our online shop. We sell exclusively our own collections of sustainable gold and diamond rings. We use only recycled gold, and you can choose whether you want natural or lab-grown diamonds. You’re also welcome to design your own ring with us or customise one of our ring designs so that it turns out exactly as you’d imagined. Every ring is made in Sweden and then delivered safely and securely via insured and trackable post. We also offer free home trials so you can try on some of our rings in the comfort of your own home before making a decision.
Find out more about Gold of Sweden
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