Two Decades of Quiet Strength

Twenty years on, Edblad is one of Scandinavia’s most established jewellery brands. The vision from 2006 remains at the heart of the brand: stylish, timeless jewellery for everyday wear.

With over 500 retailers in fifteen countries, the brand has grown internationally, yet its aesthetic remains the same – understated, consistent and Scandinavian. Under the leadership of CEO Eva Boding and Head of Design Karin Fritz, the brand continues to evolve with a focus on longevity and modern relevance.

Designed for a life on the move

Edblad has always spoken to the modern woman – not through trends, but through timeless design. The jewellery is crafted from stainless steel, designed to withstand water, the passage of time and everyday life without losing its lustre. It is design with integrity. Aesthetics with function.

Monarch – an anniversary collection

To mark its 20th anniversary, Monarch is being launched – a collection that bridges the past and the present. Inspired by female strength, Monaco and one of Edblad’s very first customer favourites, Monarch is a dialogue with history.

“By reinterpreting a classic Edblad design, we allow history to live on in new contexts,” says Karin Fritz.

Discover the Collection

MONARCH

A reinterpretation of the classic – in new proportions. Clean circles and sparkling details. A balance between softness and structure.

Turning 20 is not a nostalgic look back; it is a milestone. A reminder of what has been built and what is still in motion.

Edblad stands firm, with its sights set firmly on the future. Towards new generations, new stories, new moments to turn into memories. For some brands, 20 years is a milestone. For Edblad, it is just the beginning.