ISSUE FW’26
In our new FW’26 issue, we take you to the south of France and to Renée and Jan’s wedding, which was a celebration of love, friendship and style. We also sit down with Louis Abel founder Jimmy Loutfi for an in-depth interview about how his own wedding rings marked the start of a new chapter in fine jewellery, and look ahead to New York Bridal Fashion Week for the silhouettes, details and ideas that will set the tone for the coming season.
Planning
Weddings on Gotland
Getting married on Gotland is a dream for many people. Their big day – with the love of their life. But it can be a big step if you don’t already have connections on the island.

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Weddings on Gotland – everything in one place
Bröllopsguiden IN PARTNERSHIP WITH NOVI RESORT
Getting married on Gotland is a dream for many. Their big day – with the love of their life. But it can be a big step if you don’t already have connections on the island. Sandra Ruthström wanted to change that by launching the website Bröllop Gotland.
Sandra is a photographer and has been running Foto-Valet for some time now. Through this, she came into contact with many couples keen to get married. “It was difficult for them to know where to start,” says Sandra, explaining more about the purpose of the website. “The idea was, and still is, that we should be able to bring together all the businesses a wedding couple might need to contact on a single platform. It should be easy for businesses to join, and the website should appeal to those seeking information. At the start, there were a lot of photographers because that’s where I have the most contacts, but now businesses are signing up regularly and we’re getting closer and closer to the comprehensive platform I’ve been striving for.
Sandra Ruthström, founder of the Bröllop Gotland platform. Businesses
on Gotland often talk about the ‘wedding season’, which is in August, but more and more couples are also choosing other times of the year. Regardless, the idea behind the Bröllop Gotland platform is that it should be open, free from competing adverts and easy to navigate to find what you need. “We don’t want to become advert-based; we want every business to see the opportunity to attract more customers this way,” Sandra continues.
There are already so many places to advertise, and if we were to enter and compete in that market, it would be difficult for small business owners to know where to allocate their budget. This way, we become colleagues and can help each other out. If one business is fully booked, the forum can help that business refer its customer elsewhere.
On Gotland, we look out for one another and have a supportive business environment; we want to keep it that way. As a customer, you should feel that you’re our priority and that your experience is what matters most to us. Would you like to join the network, or are you keen to find out more? Visit us at: www.brollopgotland.se and www.instagram.com/brollopgotland/
Gotland’s very own party and wedding fair
The next step from being a gathering place is to host our own wedding fair. In 2018, NOVI Resort, led by hotel manager Anette Hammerin, opened its doors to Gotland’s very own wedding fair. “I wanted people’s thoughts to turn to the Grand Hotel and the big fairs,” says Anette when the fair comes up in conversation. A grand entrance, goodie bags and champagne, a fashion show and luxury.
Novi Resort
As well as 71 bungalows and 125 hotel rooms, the hotel has two restaurants, a heated outdoor pool, two jacuzzis, a newly renovated gym, an outdoor gym on the beach and a conference room that can accommodate up to 180 people. NOVI Resort is owned by multi-entrepreneur Shervin Razani and has been operating the hotel since the turn of the year 2016–2017. In total, it can accommodate 600 guests, and almost all rooms have a kitchen and separate bedrooms. The master suite not only has 125 square metres of floor space inside but also a 60-square-metre terrace on the fifth floor with its own jacuzzi and unobstructed views of the Baltic Sea. The perfect wedding suite!
www.instagram.com/noviresortvisby/
www.facebook.com/noviresort.se/
www.noviresort.se
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