ISSUE FW’26
In our new FW’26 issue, we take you to the south of France and to Renée and Jan’s wedding, which was a celebration of love, friendship and style. We also sit down with Louis Abel founder Jimmy Loutfi for an in-depth interview about how his own wedding rings marked the start of a new chapter in fine jewellery, and look ahead to New York Bridal Fashion Week for the silhouettes, details and ideas that will set the tone for the coming season.
Planning
Weddings by Josefina
Planning to get married? Josefina Lundin can help you with every aspect of wedding planning.

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Q&A with wedding coordinator Josefina Lundin
What’s the best thing about working as a wedding coordinator?
There’s nothing better than seeing the big day come to life and everything falling into place, just as we’ve been planning together for so long. As a wedding coordinator, I get to see the bride and groom beaming with love and joy, enjoying their big day to the full alongside their guests.
The only thing the bride and groom should focus on during their wedding day is their love and being the centre of attention throughout the celebrations. Enjoying each other’s company, their love, and spending time with their guests. The bride and groom should be able to do this without having to worry about any of the practicalities. Their wedding day is something the couple will look back on fondly for the rest of their lives, as it’s a day into which they’ve invested a great deal of time and money. They shouldn’t have to worry about when guests need to move from the ceremony venue, when the cake is to be served, or when the DJ is due to start playing. The bride and groom should simply be in the moment and enjoy themselves! Getting to coordinate and take responsibility for all of this is so rewarding for me as a wedding coordinator. Bringing the bride and groom’s dreams and plans to life and creating a magical journey and day.

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Why should couples hire you as their wedding coordinator?
Getting married should be fun, but it can also be incredibly confusing. Choosing between suppliers in the wedding industry is a real jungle, and there are so many decisions to make.
That’s where I come in as a wedding coordinator – to minimise the stress and pressure that often arise when planning a wedding. I ensure that the journey from start to finish feels fun, secure and hassle-free! I’m with you every step of the way, acting as a sounding board who listens, contributes ideas, and shares my experience and expertise. For me, it’s incredibly important that you, as a client, feel seen, secure and involved in every stage of the process.

Can you be hired just for the wedding day itself?
Absolutely! Not all couples want help from the planning stage right through to the end; some choose to have assistance only on the wedding day itself. In that case, I’ll be on hand throughout the day, acting as the linchpin. I’ll make sure everything runs smoothly, just as the couple have planned themselves. Other couples only want help with the planning beforehand and prefer to manage the wedding day themselves. In short, we can tailor our services to the couple’s needs, and it’s of course possible to make changes along the way if the couple decide they’d like more help.
Contact details: josefina@weddingbyjosefina.se Instagram: weddingbyjosefina.se
Business directory
Do you need help finding wedding suppliers? Have a look at our business directory.
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