ISSUE FW’26
In our new FW’26 issue, we take you to the south of France and to Renée and Jan’s wedding, which was a celebration of love, friendship and style. We also sit down with Louis Abel founder Jimmy Loutfi for an in-depth interview about how his own wedding rings marked the start of a new chapter in fine jewellery, and look ahead to New York Bridal Fashion Week for the silhouettes, details and ideas that will set the tone for the coming season.
Planning
Wedding cake
Josefin bakes imaginative and delicious cakes and pastries for private customers and businesses looking for something special for a birthday, wedding or party.

Written by:
Photo:
Wedding cakes
Every wedding is someone’s big day
Josefin bakes imaginative and delicious cakes and pastries for individuals and businesses looking for something special for a birthday, wedding or party. Brides and grooms can order everything from the classic white wedding cake and flying Star Wars ships to complete dessert tables based on a theme, mood or colour scheme.
A cake from Josefin takes from 8 hours to bake. A classic white three-tier cake, decorated with real flowers, takes around 14 hours to make. An arrangement featuring sugar flowers can take anywhere from 6 to 20 hours to create.
Which flavours and ‘styles’ are most popular for weddings?
— During the summer months, fresh and more tangy flavours are most popular – simply put, lighter flavours. The design can be nature-inspired and rustic, or grand, but stylish. The colours that have dominated my work in the 2018 season are burgundy, pale pink, white, green and, to some extent, navy blue with touches of gold.
How is the cake delivered and how should it be served?
— My cakes come in a cake box sized to accommodate the greater height and width they usually have. I always deliver my cakes myself, unless they’re collected by friends or the bride and groom’s parents. Guests usually cut their own slice, unless it’s been arranged for the catering staff to do so. The most common question is ‘how do you cut the cake when it’s so tall?’, and my answer is that it feels very natural to cut narrower slices when the cake is tall. Unlike a cream cake, it doesn’t collapse when you cut into it either. For example, I use a different base to the traditional princess cake base, and a butter-based filling, which provides stability.
How much does it cost?
— A low base price for a tiered cake starts at 75–80 kr per slice and can go up to 140–150 kr per slice. On top of that, there are usually costs for decoration, flowers, delivery and tasting.

Are there any budget options?
— It’s often possible to buy individual dessert items such as cupcakes, cake pops, macarons and pralines at a lower price per piece. Whether this is a budget option depends, of course, on how many different types you choose. I usually recommend 1–2 pieces per type of dessert per guest, as guests often want to try a bit of everything and then have seconds of the ones they liked best. Your confectioner should be able to help and suggest options at different price points.
Do you have any fun ‘wedding memories’?
— My most cherished memory is making my best friend’s wedding cake, complete with a macaron tower. Every wedding is someone’s big day, and that’s what I always keep in mind in my work, but that day was, of course, something truly special!
Josefin Emteryd
Cake Designer,
THE CRAVING SOLUTION
Stockholm
www.thecravingsolution.se
Find your cake maker
Need help finding suppliers for your wedding? Have a look at our business directory.
Written by:
Photo:
Related articles
-
GuestsYou’ll definitely be able to sort out that wedding speech – A comprehensive guide with tips and advice
Giving a speech at a wedding doesn’t have to be difficult – here’s how to do it with tips from speechwriter Magnus Alm.
-
PlanningDoes love last a lifetime? The key to a happy marriage
So how do you actually go about becoming one of those couples who rock back and forth in their rocking chairs at the care home?…
-
PlanningWedding anniversaries: A complete list for 1–100 years, with names and gift ideas
Wedding anniversaries: See our list from 1 to 80 years, including names, meanings and traditions. We explain what each anniversary is called and how to…
-
Planning3 creative ways to cut back on your wedding budget
There is no doubt that your wedding will be one of the biggest expenses of your life. It depends, of course, on the sort of…
-
PlanningPlanning a wedding: The best tips for creating your dream day
Are you planning a wedding? We’ve put together the best tips on everything from decorations and themes to a checklist that will make your wedding…