ISSUE FW’26
In our new FW’26 issue, we take you to the south of France and to Renée and Jan’s wedding, which was a celebration of love, friendship and style. We also sit down with Louis Abel founder Jimmy Loutfi for an in-depth interview about how his own wedding rings marked the start of a new chapter in fine jewellery, and look ahead to New York Bridal Fashion Week for the silhouettes, details and ideas that will set the tone for the coming season.
Guests
You’ll definitely be able to sort out that wedding speech – A comprehensive guide with tips and advice
Giving a speech at a wedding doesn’t have to be difficult – here’s how to do it with tips from speechwriter Magnus Alm.

Written by:
BRÖLLOPSGUIDENPhoto:
Viktor Tägt Ring & Momentos De Una VIdaHaving the honour of giving the wedding speech is a wonderful task, but it’s perfectly natural to feel a little nervous about it. Your heart races, your thoughts whirl round and round, and suddenly silence seems like a better option.
But what if it’s actually the opposite? What if this is precisely where you create one of the evening’s most memorable moments? There are those who would rather do anything than stand up and give a speech. And yes, you’re far from alone. Behind that hesitation lies rarely a lack of willingness, but something else entirely. The fear of saying the wrong thing. Of losing your train of thought. Of failing to live up to expectations. So instead, you decide in advance: “I’m not a speaker.” But the truth? It’s a myth.
A wedding speech isn’t about perfect phrasing or delivering something spectacular. It’s about showing that you care. That you’re taking a moment to celebrate the couple. That you’re there, fully present, at one of their most important moments. It’s not how you say it that counts, it’s that you actually do it.
Public speaking isn’t an innate talent. It’s something you build up with a bit of preparation, a clear idea and a sense of what you want to say; the rest will come naturally. It doesn’t have to be long, nor does it have to be perfect. Just genuine – because, in the end, that’s exactly what sticks with people.

How to write a wedding speech
- Preparation is everything. A good speech isn’t about talent; it’s about preparation. The best speakers leave nothing to chance. When you’ve done the groundwork in advance, you avoid the stress on the day itself. Instead of sitting there frantically jotting down notes on a napkin during dinner, you can be fully present, enjoy the celebrations and deliver your speech with confidence. Preparation doesn’t just make you feel more confident; it makes you sound more relaxed. And yes, it can take time to get started. But once you do, the rest will fall into place.
- The purpose of the speech is to pay tribute – not to be the life and soul of the party. A wedding speech has one purpose: to pay tribute. Full stop. You don’t need to be funny, impressive or entertaining. It’s enough just to be genuine. Simply by standing up and saying a few well-chosen words, you’re contributing to the atmosphere and showing your appreciation. Humour can be a bonus, but it’s never a requirement. Focus on the emotion, not the performance. That’s where a good speech begins.
- Think about who you’re speaking to. Your speech is for the bride and groom, but it should resonate with everyone in the room. A wedding audience is often a mix of generations, personalities and backgrounds. So keep it inclusive. Avoid inside jokes that only a few will understand, and instead choose stories and tones that more people can relate to. Also bear in mind the timing and venue. When you speak and in what setting will affect how your speech is received. The better you understand the context, the better your speech will work.

Highlight what makes them unique
A good wedding speech starts with the personal. What defines the bride, the groom or the couple as a whole? Start with the obvious, but don’t stop there. Go deeper. What do those qualities mean to you, to others, and to the relationship you share?
Gather concrete examples, little stories, quotes or moments that really say something. Once you have the material in front of you, only then does the real work begin: shaping it into a coherent speech.
How to structure your wedding speech – simply and thoughtfully
A good speech isn’t about length or perfection; it’s about structure. Once you know how to organise it, the rest falls into place much more easily.
The most classic (and best) structure is:
- Introduction – Spark interest
- Main body – Tell a story and pay tribute
- Conclusion – Tie it all together and wrap up
What should the speech include?
Stick to 2–3 clear characteristics rather than trying to say everything. A simple way to think about it:
- Background – How do you know the bride and groom?
- Qualities – What makes them special?
- Examples – Short stories that illustrate this
- Looking ahead – What do you wish for them in their life together?
An alternative: think in terms of time
Another approach, perfect for parents or close friends:
- The past – Who was this person?
- Present – Who are they today?
- Future – What lies ahead?
Or: structure it as a story
A good story is always easy to listen to and remember. Want to make it more vivid? Tell a story.
- Start – Set the scene
- Middle – Something happens
- End – Sum up what it means
Introduction – grab the audience’s attention straight away
The aim is simple: get people to listen. Don’t start with ‘I’m not a public speaker’.
Instead, start with something that sparks interest:
- A question
- A personal reflection
- A funny or apt observation
The conclusion – what sticks
The conclusion is the most important part. And most importantly: when you’ve finished, stay there.
- Briefly summarise what you’ve said
- Look ahead
- End with a clear toast

When the speech is over
- Read it through aloud several times
- Try it out on someone else
- Take your time – cut out anything that feels unnecessary
- Have some cue cards (not the whole speech)
- The better prepared you are, the calmer you’ll feel.
When you’re up there
- Speak slowly
- Speak clearly
- Pause – it adds weight
- Are you feeling nervous? Slow down. Breathe. Carry on.
Final advice
- It’s a tribute – nothing else. Your speech should be uplifting, not risk falling flat. If anything feels uncertain, leave it out. Keep it warm, respectful and well thought out.
- Short is always better. A good speech isn’t long; it’s to the point. Say what you want to say and leave it at that.
- The most important thing is that you do it. You don’t need to be perfect. You just need to be there and say something that means something. That’s enough.
Recommended reading
Are you the one pulling the strings during the dinner? Don’t miss our guide to being a successful toastmaster.
If you’re struggling to find the right words, you can draw inspiration from classic quotes about love.
Written by:
BRÖLLOPSGUIDENPhoto:
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