Men in suits look really smart, don’t they?

Fine-tune and personalise your outfit for the big day

Choosing the right wedding attire for the groom is just as important as the bride’s choice of dress. Whether you’re dreaming of a classic style or something more modern, there are endless possibilities for adding your own personal touch. So here are a few tips for all you grooms-to-be out there.

01. Bespoke

Your own wedding is the perfect opportunity to treat yourself to a bespoke suit. Yes, it’ll cost a bit, but investing in a timeless suit that you’ll always feel confident in is both a smart and a conscious choice.

Check out the Swedish brand Saman Amel, which has been voted Sweden’s most influential name in Swedish menswear by KING magazine. First, you book an appointment for a consultation and measurements, and then you come back for a fitting and any adjustments. With impeccable details, a well-fitting shirt and polished shoes, you’re almost certain to be one of the best-dressed guests at the wedding reception… and on future wedding anniversaries too!

02. Sustainable wedding attire: Vintage and second-hand

Perhaps, as a couple, you’re dreaming of a more sustainable wedding. Perhaps you’re keen to opt for recycled and second-hand items. All credit to you – it might take a bit more time and effort, but you can make that old tweed jacket from Myrorna look brilliant with a bit of creative styling.

First and foremost: make sure the jacket fits well. Having the sleeve length adjusted and the back taken in a little is relatively straightforward for a skilled tailor, and then it’s just a case of having fun!

If the jacket is chequered, for example, it can look great to mix and match it with a striped shirt and a floral tie, or to play around with different shades of grey, brown or blue. Feel free to add a finishing touch to the look with a smart buttonhole flower – a so-called ’boutonnière’ – or browse the range of watch chains for a really cool look. If you’re passing through Stockholm, it’s well worth checking out Herr Judit’s range of vintage watches.

03. Urban

Perhaps you’re getting married in an urban setting in a big city, or in a cool industrial venue with a rugged vibe? The venue often reflects the couple themselves, and many want to find fresh approaches that feel just right for them.

The same goes, of course, for wedding outfits too. If you love your black jeans with holes in them, go for it; and if you’re a skater, choose clothes that follow street fashion. Other accessories that can be stylish additions to an urban look include trainers, braces and a hat.

04. Theme

Some people think it’s really cool to go for a colour-coordinated theme. Perhaps you’ve asked all the guests to wear black, whilst the bride and groom wear white, or maybe the bride and groom have coordinated what they’re going to wear so that they match each other really well.

There are a million different themes to choose from; a few examples include magic, nature, ranch and water, but the list is, of course, endless. There’s no right or wrong, but my tip is to go all out if you decide on a theme. Do your research properly, leave nothing to chance and think through the details, because they’re absolutely crucial. Most things can be hired depending on your theme, whether you need a smart magician’s hat or a luxurious, lined cloak.

Be your most stunning self when you say ‘I do’!

Finally, to all the grooms out there, I’d like to say that it’s well worth making the most of this opportunity. The style rules for wedding couples are becoming increasingly blurred, so don’t be afraid to go all out with your outfit. Take the chance to really challenge yourself through your creative expression so that you’ll be a shining star on your big day!

Are you unsure about the difference between a dark suit and a tuxedo? You can read more about wedding etiquette here.

Business directory

Need help finding outfits for the groom? Take a look at our business directory.