ISSUE FW’26
In our new FW’26 issue, we take you to the south of France and to Renée and Jan’s wedding, which was a celebration of love, friendship and style. We also sit down with Louis Abel founder Jimmy Loutfi for an in-depth interview about how his own wedding rings marked the start of a new chapter in fine jewellery, and look ahead to New York Bridal Fashion Week for the silhouettes, details and ideas that will set the tone for the coming season.
Fashion
Find your wedding dress at Dream Designs
Dream Designs helps you find that wedding dress that gives you butterflies in your stomach and brings tears of joy to your eyes. Trying on and choosing a dress should be fun!

Written by:
Anna LundgrenPhoto:
As your big day approaches, it’s time to start the hunt for your dream dress.
Naturally, you want to feel your absolute best. Dream Designs will help you find that dress that gives you butterflies in your stomach and brings tears of joy to your eyes. Trying on and choosing a dress should be fun – even the run-up to your wedding day should be a wonderful memory to cherish for a lifetime!

Well-known brands
Dream Designs works with established companies and offers a varied selection of styles, colours, sizes and price ranges. There’s something for everyone, and to ensure your dress is truly perfect, Emma is on hand to help with both design tweaks and alterations. If you’d like to treat yourself to an extra special experience whilst trying on wedding dresses, Emma recommends booking her popular “Luxury Package”. This gives you and your party the shop to yourselves, together with Emma, for a full two hours. Plus, you’ll be treated to sparkling wine, chocolate and a few other little treats. This is always incredibly well received! At Dream Designs, you’ll find not only wedding dresses but also dresses and accessories for every occasion. In 2023, the shop expanded, and Dream Designs now also offers a smaller but carefully curated range of wedding suits for all grooms-to-be.
What’s the most important thing to bear in mind when looking for the right wedding dress?
Start well in advance; you’ll need to factor into your planning that some dresses have long lead times (several months). Almost all dresses will then also need alterations to ensure they fit your body shape perfectly. A good tip is to start looking for your dream dress 12–6 months before the wedding day.
What’s currently on trend in wedding dresses?
The great thing right now is that there really is everything you could possibly imagine, but one trend that’s particularly popular at the moment is the sleek, elegant look with luxurious fabrics, as well as dresses with sleeves in various styles. And for those who love a bit of bling, glittery dresses are also super trendy right now.
How much does a wedding dress cost at your shop?
Wedding dresses come in all price ranges; it all depends on the style and quality you’re looking for. In our range, we have wedding dresses priced between 2,500 and 22,000 kr. Of course, there’s no limit to how expensive a wedding dress can be. With us, alterations are included in the price, for example.
Are there any budget options?
If you want to keep costs down for whatever reason, a good tip is to look out for sales; collections change every year and discontinued styles are often sold at sample sales. Bridal fashion is quite fluid and doesn’t change that quickly, so a wedding dress remains on-trend several years after it’s launched. Then, of course, there’s the second-hand market, both in shops and through private sales.
What are your top wedding tips?
Make it personal and enjoy the planning. The run-up to the wedding day is just as important as the wedding day itself. Celebrate every little milestone – the church booked, the rings ordered, the invitations sent out, and so on. You’ll have so many lovely memories to look back on, apart from the wedding day itself. Make the wedding reception the party of all parties; plan things that you both find fun! Choose entertainment that gives everyone a good laugh and plenty of dancing.
Written by:
Anna LundgrenPhoto:
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