Fashion-inspired collections for your big day

Jane Bredberg knows all about wedding dresses

She has been working in the wedding industry for almost thirty years and, whilst planning her own wedding, she came up with the idea of opening her own shop. The collection consists of hand-picked dresses from exclusive brands such as Morilee, Justin Alexander, Herve Paris and Bianco Evento. Jane’s extensive experience makes her an expert at understanding your specific wishes and helping you find your dream dress.

What’s the most important thing to bear in mind when choosing a wedding dress?

– Trying on different styles and seeing what feels right. Finding that feeling that it’s the right dress – that’s wonderful. The bride must base her choice on her own personality to get it right.

And what should the groom bear in mind?

– He should dare to complement his bride and wear something that stands out from the guests. He, too, should feel that it’s right – that he looks smart and feels comfortable.

How long before the wedding should people get in touch with you?

– Ideally a year, or at least six months, before the wedding. But sometimes I have brides-to-be who come in a few weeks before their big day, and that usually works out fine too.

Tell me – what happens during a fitting?

– You’ll have a look round at the dresses to get a feel for them. We’ll also go through what you’ve been dreaming of, what your vision is for your dream dress. Then I’ll recommend that you try on different dresses, even ones you don’t think you’ll like. You’re welcome to come back and try on more dresses after you’ve had a chance to think it over.

Can you hire your wedding attire?

– Yes, absolutely. We have a selection for the bride – and even more options for the groom.

Do you see any trends when it comes to wedding dresses?

– Classic styles with clean lines are making a comeback. But as I said, the most important thing is to start with yourself and feel your way through it, and that goes for the groom as well, of course.

What do you think people should do with their dress after the wedding?

– Keep it. Don’t make a hasty decision – take your time to think it over. Then you can sell it on

or have a seamstress alter it.

One final tip from Jane:

– Make your upcoming wedding a journey – an experience!

More about Eleganten:

Website: eleganten.se

Instagram: eleganten060