Intimate Bridal Event – Bröllopsguiden x KARAAT Jewellery

On 17 September, KARAAT Jewellery opened the doors to its showroom on Strandvägen in Stockholm for the Bröllopsguiden x KARAAT Intimate Bridal Evening.

An evening created for our readers, followers and brides-to-be, where KARAAT’s jewellery met fashion, music and food in the showroom. Photographer Felicia Margineanu captured the evening through her lens, from the first glimpses before the doors opened to a showroom filled with guests, rings and champagne glasses.

But the evening actually began much earlier. In Bröllopsguiden’s new FW26 issue, KARAAT features in an exclusive editorial. The event became the next chapter, evolving from 12 pages in print to an evening where our readers could step straight into the world behind them.

Berry Weddings gave the showroom a new dress code for the evening, where KARAAT’s showroom was infused with bridal elegance through satin, silver, lace and carefully considered details.

KARAAT’s showroom already has a distinct identity, so the task for Rebecca Ericsson at Berry Weddings was more about reinforcing it than changing it. With over ten years’ experience in project management and wedding design, and a philosophy that favours breaking the mould rather than following it, she works on weddings where design and atmosphere take precedence over tradition.

For our Bridal Evening, the look was ivory satin, silver, mirrors, lace, magazines and candlelight, with KARAAT’s jewellery placed at the centre of it all. There was a clear nod to the world of weddings without the showroom losing its own character. This is also pretty much where Berry Weddings sits aesthetically – less of a ready-made wedding template, more of a personalised world.

Dolci Eventi demonstrated just how much can be achieved with an all-white palette, allowing form, height and different textures to create the dynamism instead.

Isabelle Boström at Dolci Eventi was responsible for the evening’s floral arrangements and she understood our vision straight away. Large white hydrangeas were placed in silver vases, whilst calla lilies and smaller white arrangements recurred throughout the showroom. The all-white palette instead played on shape, height and texture.

It was the details that made all the difference. Pearls were applied directly to the flowers, and a sheer veil was woven into the styling as an unexpected bridal reference. In this way, the flowers became part of the overall set design rather than separate decorations, from the larger arrangements in the room to the small white flower placed in every goodie bag.