Joanna Swica – On weddings, friendship & Friendcation

In this episode of Bröllopsguiden, Johannes meets the inspiring Joanna, founder of the successful company Friendcation and a digital strategist. Joanna generously shares her own wedding journey—from the proposal in the mountains of Sälen to the magical wedding at a vineyard in Italy.

How do you organise a day-long celebration that maximises enjoyment, reduces stress and leaves guests feeling good the day after? Joanna has the answer and offers practical tips on how to choose the right wedding photographer, why simplicity can be the key to a successful celebration, and why you should only invite guests you genuinely want to share your future with.

We also talk about having the courage to say no and take new steps in life and in your career—a mindset Joanna lives by. Join us behind the scenes and be inspired by Joanna’s wholesome and relaxed approach to life, love and weddings.