ISSUE FW’26
In our new FW’26 issue, we take you to the south of France and to Renée and Jan’s wedding, which was a celebration of love, friendship and style. We also sit down with Louis Abel founder Jimmy Loutfi for an in-depth interview about how his own wedding rings marked the start of a new chapter in fine jewellery, and look ahead to New York Bridal Fashion Week for the silhouettes, details and ideas that will set the tone for the coming season.
Flowers
Wedding flowers! – A florist’s tips on bridal bouquets and decorations
At Vackra Bröllop & Event, passionate florists work to bring your wedding visions to life. Get the florist’s top tips on planning and sustainability.

Written by:
BröllopsguidenPhoto:
Flowers have the power to transform a space – from a simple venue into a dream wedding setting
Carefully chosen floral arrangements can enhance, refine and make the atmosphere in a room truly unique. Whether the flowers hang from the ceiling, climb up columns or sweep across the tables, it’s all about creating a holistic experience. “With floral decorations, I create an atmosphere,” says Floristmasse – emphasising the importance of starting to plan well in advance, taking the venue’s layout into account and not forgetting areas such as the entrance, toilets and bar. At Vackra Bröllop & Event, passionate florists work to bring your vision to life. Here, Floristmasse shares her top tips on planning, sustainability – and how you can make the most of the flowers after the big day.
You have over twenty years’ experience as a florist and specialise in designing bridal bouquets, but you also work on floral arrangements that enhance the whole venue for weddings. What is it about this work that you find particularly enjoyable?
– I love creating bridal bouquets that reflect each couple’s unique style and personality. Being part of their big day is a huge privilege. But for me, it’s about much more than just the bouquet – I’m passionate about designing floral arrangements that enhance the whole venue and create just the right atmosphere. When the flowers complement the character of the venue, it creates a harmonious and personalised whole that makes the wedding memorable. Being part of a wedding day is a privilege, and I love working with couples who dare to think outside the box and try something new.
With floral decorations, I create a mood – how should I approach this?
– First and foremost – start well in advance! Then think about the big picture – what atmosphere do you want to create? What does the venue look like? This makes it easier to choose both the flowers and the décor. Let the décor hang, climb or sweep. Don’t forget ‘hidden’ areas such as the entrance, toilets and bar.
Do you see any trends when it comes to floral decorations?
– Hanging floral installations and creative shapes are popular. But again – think about the atmosphere you specifically want to create.
How can I think sustainably?
– The best thing is to choose flowers that are in season. We also work with local growers and don’t use any plastic elements. You could also consider reusing the table decorations.
What are your thoughts on choosing a bridal bouquet?
– The bridal bouquet is the very heart of your wedding – choose it with care! It should feel personal, beautiful – and be memorable. It should be unique, reflect your personality, and harmonise with your style and dress. Every bridal bouquet we create is unique to you. We hand-pick flowers from the finest delivery and ensure your bouquet complements both your style and your dress.
What are the current trends?
– Natural, slightly wild bouquets with touches of dried flowers, pastels and monochrome colour schemes.
When should we get in touch to ensure we get your help?
– At least four to six months before the wedding. Preferably earlier if you’re getting married during the peak season.
What should I do with my bridal bouquet after the wedding?
– Dry it, press it or preserve it in a glass dome. You could also pass it on as a lovely keepsake – or give the flowers to someone who needs a bit of love.

Written by:
BröllopsguidenPhoto:
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