ISSUE FW’26
In our new FW’26 issue, we take you to the south of France and to Renée and Jan’s wedding, which was a celebration of love, friendship and style. We also sit down with Louis Abel founder Jimmy Loutfi for an in-depth interview about how his own wedding rings marked the start of a new chapter in fine jewellery, and look ahead to New York Bridal Fashion Week for the silhouettes, details and ideas that will set the tone for the coming season.
Planning
Wedding flowers & bridal bouquet: Top tips from the expert
Florist Viktoria at Melody Flowers designs personalised bridal bouquets and wedding decorations; she is passionate about creating floral weddings.

Written by:
BröllopsguidenPhoto:
Wedding Flowers & Bridal Bouquets: Top Tips from the Expert
Florist Viktoria at Melody Flowers designs personalised bridal bouquets and wedding decorations; she is passionate about creating floral weddings. Seeing the bride and groom in harmony with the flowers we’ve created in the spirit of love – that’s the very best feeling!

How much do wedding flowers and a bridal bouquet cost?
Prices are based, amongst other things, on the choice of flowers, the style and the size. Some flowers are seasonal and can be hard to come by at certain times of the year, which makes them more expensive. There are also different grades of flowers; a higher quality costs more than a lower quality of the same variety. I usually avoid talking about ‘cheap’ and ‘expensive’ – everything is relative. What’s cheap for one person might be expensive for another, and vice versa. Instead, try to think about what’s reasonable for you. That’s what matters!
Are there budget options for wedding flowers?
There are many ways to approach this, and of course it’s possible to have a flower-filled wedding on a budget. You can use voluminous blooms and foliage, as well as seasonal flowers, to keep costs down.
My advice is to contact a florist for a consultation and tell them what vibe you’re going for, what your budget is, and which elements are important to you. Feel free to bring along some inspirational images, but be open to suggestions! You can find solutions that fit your budget, but sometimes you might need to rethink things to make it all come together in the very best way.
When should you book a florist for the wedding?
This is a tricky question. We sometimes get bookings a year in advance. Some dates are fully booked three months before the wedding, whilst others are still available a month beforehand. It all depends on demand for the date and the size of the weddings. If you’re having a large wedding and need help with delivery and on-site decoration, I recommend booking well in advance.
For a smaller wedding where you collect the flowers from the shop, it’s usually possible to sort things out at shorter notice. So book an initial consultation 3–6 months in advance for a large wedding and 2–3 months in advance for a smaller one.
What should you avoid when ordering wedding flowers?
What I’ve noticed in recent years is that bridal couples find inspirational images on social media that they like and want to use as a starting point. It’s obviously great to have inspiration, but it’s important to bear in mind that flowers are cheaper in other countries than they are here in Sweden.
This means it can be difficult to achieve that grand look from the picture within the budget the couple has in mind. You then need to be open to alternative solutions or increase the budget so that it matches the cost of the decorations. You can often find a happy medium to make it look as good as possible. Explain to the florist what you like about that particular photo and ask for some suggestions.
Do you have any fun wedding memories?
I have so many lovely memories from my years as a wedding florist! One of the best was when a new acquaintance announced on Facebook that she’d got engaged. After congratulating her, I asked who was going to make the bridal bouquet. She replied that it was obviously going to be me. I was incredibly happy and touched by this, as we’d only just got to know each other.
We started spending more and more time together, and I received an invitation to the wedding. I wasn’t prepared for this at all. But oh, what a beautiful wedding it was! This wedding will always hold a special place in my heart, as it marked the beginning of a long and wonderful friendship. We became best friends with a very special bond.
The florist’s top 3 tips for the wedding
– Plan together and make sure there’s a consistent theme running through the whole wedding.
– It’s the details that make the whole thing; try to include personal touches in the wedding.
– Things can happen; the important thing is that you say ‘I do’ to each other – everything else is really secondary. Your wedding is your day – make sure it’s a day you’ll both remember and cherish forever!
MELODY FLOWERS
www.melodyflowers.se
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